EXECUTIVE PRODUCER - INTEGRATED CONTENT Chicago, IL 2009 - Present
Freelance
Accomplished Senior Producer with extensive experience in all facets of advertising production: TV, Film, Digital, Radio. Highly effective as motivational creative team leader, guiding teams through entire production process. Skilled in finding economies in production to stretch client’s advertising dollars. Excellent leadership, problem solving and relationship building skills. Able to balance complex situations with many levels of management and diverse personalities. Experienced at collaborating with Cost Consultants on budgets. Proficient at multi-tasking. Knowledge of changing technical approaches and trends. Extensive experience in negotiations from celebrity talent, production contracts, budgets and vendor costs. Domestic and International experience includes producing TV commercials in South Africa, Chile, the Czech Republic, Argentina and Canada.
Freelance for various agencies including: Mekanism, Highdive, DDB, OKRP, Merge, Marian Williams Design for Target, BoomAgers, Fathom Communications, Energy BBDO, Digitas, HY Connect, mcgarrybowen, Cramer Krasselt, VSA Partners, Sarofsky Corp., Scott & Victor LLC.
TPC, (f.k.a. Three Point Capital) Chicago, IL 2021 - 2022
Vice President, Production Incentive Strategies
Interfaced and initiated incentives between clients, agencies and state run incentive programs.
For Advertisers, TPC return millions of dollars to brands every year through State Production Incentive Programs. From concept to cash they handle the entire production incentive process, building tailored financial solutions for all creators.
FOOTE CONE & BELDING, Chicago, IL 2000 - 2009
Senior Producer
Led projects from start to finish: identifying and engaging vendors, estimating job costs and delivering at or below estimated budgets, managed TV shoots, supervised post production and delivery of final content. Functions included ensuring clear communication within team, the production process is visible (numerous approval phases) well-managed timelines, and budget expectations align with targets. Worked independently to solve issues and kept multiple projects moving forward efficiently and simultaneously. Well organized with impeccable attention to detail. Flexible and able to manage change quickly as client needs evolved and delivered results under pressure.
Produced content for: AAA, Applebee’s, Coors Brewing Company, Kraft Foods (DiGiorno, Tombstone Pizza, Easy Mac, Cheese/Dairy, Jell-O, South Beach Diet Foods), Off The Street Club, The Quaker Oats Company (Cap’n Crunch), SC Johnson & Son (Pledge, Glade, Nature’s Source, Scrubbing Bubbles).
SEARS ROEBUCK & CO., Hoffman Estates, IL 1999 - 2000
Producer
Responsible for execution of national broadcast production initiatives. Teamed with brand managers to ensure creative execution delivered on marketing strategies. Evaluated advertising agency cost effectiveness while managing internal budget expectations. Facilitated client product for TV shoots, which consisted of interfacing with high-level store management. On site liaison for brand managers during productions to ensure image and content delivery was consistent with marketing goals.
Produced commercials for: Apparel, Automotive, Bed & Bath, Fitness, Hardware/Paint, Home Fashions, Home Appliances & Electronics, Jewelry, Lawn & Garden, Tool Storage.
HAL RINEY & PARTNERS, Chicago, IL 1995 - 1999
Producer
Effectively managed all aspects of commercial production. Managed project scope from production scheduling, creating budgets, selecting and hiring suppliers while maintaining direct contact with internal departments and clients. Developed ability to creatively problem solve with the ability to manage tight timelines.
Produced commercials for: Bally Total Fitness, Budget Rent-a-Car, Gardenburger, John Deere Co., John Nuveen & Co., Kinko’s, Museum of Contemporary Art, Progressive Insurance, Serta, Subway, Ulta 3, Williams Entertainment.
T. ENGEL PRODUCTIONS, Chicago, IL 1994 - 1995
Production Coordinator
Independent production company that produces commercials, along with interactive training and corporate videos. Responsible for running and managing daily operations of production company for independent director/owner. Managed pre- and post-coordination along with all accounting functions: accounts receivable and payable, SAG and AFTRA pension and welfare remittance. Assisted in securing technical crew, equipment, talent, vendors and support personnel. Coordinated scheduling of post production, duplication and distribution. Independently ran daily operations of office.
KRULL & ASSOCIATES, Chicago, IL 1993 - 1994
Assistant Graphic Designer
Small studio that specializes in graphic design and commercial photography for clients such as Radio Flyer and Elkay Companies.
EDUCATION
B.A., Communications, Major: Advertising, 1991
Michigan State University, East Lansing, MI
INDUSTRY AWARDS
Clio Award / One Show / AICP/ Communication Arts: Rocket Mortgage “Comfortable”
Effie Award: Kraft Foods • Hugo Award: SC Johnson • Mobius Award: Serta
INDEPENDENT PROJECTS
Idea Men, 1998
Produced Independent 20-minute short film.
Cast included Steve Carell (The Office) & Jack McBrayer (30 Rock)
Second City Conservatory
1996 Graduate, Chicago, IL
VOLUNTEER OPPORTUNITIES
Lurie Children’s Hospital 1995-1999
Volunteer
Off the Street Club/West Garfield Park
Producer "Unwritten"
Moment of Giving Video
Freelance
Accomplished Senior Producer with extensive experience in all facets of advertising production: TV, Film, Digital, Radio. Highly effective as motivational creative team leader, guiding teams through entire production process. Skilled in finding economies in production to stretch client’s advertising dollars. Excellent leadership, problem solving and relationship building skills. Able to balance complex situations with many levels of management and diverse personalities. Experienced at collaborating with Cost Consultants on budgets. Proficient at multi-tasking. Knowledge of changing technical approaches and trends. Extensive experience in negotiations from celebrity talent, production contracts, budgets and vendor costs. Domestic and International experience includes producing TV commercials in South Africa, Chile, the Czech Republic, Argentina and Canada.
Freelance for various agencies including: Mekanism, Highdive, DDB, OKRP, Merge, Marian Williams Design for Target, BoomAgers, Fathom Communications, Energy BBDO, Digitas, HY Connect, mcgarrybowen, Cramer Krasselt, VSA Partners, Sarofsky Corp., Scott & Victor LLC.
TPC, (f.k.a. Three Point Capital) Chicago, IL 2021 - 2022
Vice President, Production Incentive Strategies
Interfaced and initiated incentives between clients, agencies and state run incentive programs.
For Advertisers, TPC return millions of dollars to brands every year through State Production Incentive Programs. From concept to cash they handle the entire production incentive process, building tailored financial solutions for all creators.
FOOTE CONE & BELDING, Chicago, IL 2000 - 2009
Senior Producer
Led projects from start to finish: identifying and engaging vendors, estimating job costs and delivering at or below estimated budgets, managed TV shoots, supervised post production and delivery of final content. Functions included ensuring clear communication within team, the production process is visible (numerous approval phases) well-managed timelines, and budget expectations align with targets. Worked independently to solve issues and kept multiple projects moving forward efficiently and simultaneously. Well organized with impeccable attention to detail. Flexible and able to manage change quickly as client needs evolved and delivered results under pressure.
Produced content for: AAA, Applebee’s, Coors Brewing Company, Kraft Foods (DiGiorno, Tombstone Pizza, Easy Mac, Cheese/Dairy, Jell-O, South Beach Diet Foods), Off The Street Club, The Quaker Oats Company (Cap’n Crunch), SC Johnson & Son (Pledge, Glade, Nature’s Source, Scrubbing Bubbles).
SEARS ROEBUCK & CO., Hoffman Estates, IL 1999 - 2000
Producer
Responsible for execution of national broadcast production initiatives. Teamed with brand managers to ensure creative execution delivered on marketing strategies. Evaluated advertising agency cost effectiveness while managing internal budget expectations. Facilitated client product for TV shoots, which consisted of interfacing with high-level store management. On site liaison for brand managers during productions to ensure image and content delivery was consistent with marketing goals.
Produced commercials for: Apparel, Automotive, Bed & Bath, Fitness, Hardware/Paint, Home Fashions, Home Appliances & Electronics, Jewelry, Lawn & Garden, Tool Storage.
HAL RINEY & PARTNERS, Chicago, IL 1995 - 1999
Producer
Effectively managed all aspects of commercial production. Managed project scope from production scheduling, creating budgets, selecting and hiring suppliers while maintaining direct contact with internal departments and clients. Developed ability to creatively problem solve with the ability to manage tight timelines.
Produced commercials for: Bally Total Fitness, Budget Rent-a-Car, Gardenburger, John Deere Co., John Nuveen & Co., Kinko’s, Museum of Contemporary Art, Progressive Insurance, Serta, Subway, Ulta 3, Williams Entertainment.
T. ENGEL PRODUCTIONS, Chicago, IL 1994 - 1995
Production Coordinator
Independent production company that produces commercials, along with interactive training and corporate videos. Responsible for running and managing daily operations of production company for independent director/owner. Managed pre- and post-coordination along with all accounting functions: accounts receivable and payable, SAG and AFTRA pension and welfare remittance. Assisted in securing technical crew, equipment, talent, vendors and support personnel. Coordinated scheduling of post production, duplication and distribution. Independently ran daily operations of office.
KRULL & ASSOCIATES, Chicago, IL 1993 - 1994
Assistant Graphic Designer
Small studio that specializes in graphic design and commercial photography for clients such as Radio Flyer and Elkay Companies.
EDUCATION
B.A., Communications, Major: Advertising, 1991
Michigan State University, East Lansing, MI
INDUSTRY AWARDS
Clio Award / One Show / AICP/ Communication Arts: Rocket Mortgage “Comfortable”
Effie Award: Kraft Foods • Hugo Award: SC Johnson • Mobius Award: Serta
INDEPENDENT PROJECTS
Idea Men, 1998
Produced Independent 20-minute short film.
Cast included Steve Carell (The Office) & Jack McBrayer (30 Rock)
Second City Conservatory
1996 Graduate, Chicago, IL
VOLUNTEER OPPORTUNITIES
Lurie Children’s Hospital 1995-1999
Volunteer
Off the Street Club/West Garfield Park
Producer "Unwritten"
Moment of Giving Video